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Pininfarina Relaunches as Electric Car Brand

First model will rival the Bugatti Chiron

Kelly Pleskot
Apr 16, 2018

Pininfarina has rolled out a slew of electrified car concepts, and now we know why. The renowned Italian design firm, a few years ago, is relaunching as an electric car brand.

Headquartered in Europe, Automobili Pininfarina will design, engineer, and manufacture luxury electric vehicles. The brand will utilize Pininfarina's design background as well as the knowledge Mahindra has gained from its experience in the Formula E championship. As of this writing, Mahindra is ranked No. 3 in the current standings, behind DS Virgin Racing and Techeetah.

Pininfarina's first model will be an electric hypercar scheduled to arrive in 2020. The EV maker hasn't provided additional details, but according to Autocar, the new model will use modular underpinnings co-developed by Rimac and Mahindra's Formula E Team. The vehicle is rumored to produce enough power to rival the 1,479 hp of the Bugatti Chiron.

Paolo Pininfarina, grandson of Pininfarina founder Battista Farina and Pininfarina SpA chairman, said in a statement, "This project helps me and my family to realize my grandfather's dream of seeing outstanding innovative cars solely branded Pininfarina on the roads."

At this year's Geneva Motor Show, Pininfarina revealed the (pictured above) as one of the many joint ventures with Hong Kong-based Hybrid Kinetic Group. The concept takes cues from the previous year's H600 hybrid sedan concept and the K500 and K750 SUVs. Pininfarina even rolled out a hydrogen track car in the form of the . The automaker is also rolling out an alongside a four-seater K350 SUV at the Beijing auto show later this month.

Source: Mahindra,

  |   Pininfarina Relaunches as Electric Car Brand
By Kelly Pleskot
311 Articles

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