To celebrate 50 years of the , the automaker has renovated its museum at its headquarters in Sant'Agata Bolognese, near Bologna, Italy. The official inauguration was held in conjunction with the first stage of the Miura Tour, an owner's rally celebrating the car's 50th anniversary. The layout of the museum and its displays offer a completely new visitor exerpience with multimedia displays and activities.
"The inauguration of the new Museum on the same day as the Miura Tour sets off, sends out a clear signal on Lamborghini's commitment to honoring its history," said Lamborghini CEO Stefano Domenicali, in a release. "The Museum, which has been designed as an authentic experience for visitors, will be a key attraction for an ever-increasing number of arrivals around the world. The new layout provides a richer experience of the world of Lamborghini where our history, engines, design and technology come together in a journey from the brand's past to its future."
The originally opened its doors back in 2001, and the new look with white floors and gray walls better shows off the vehicles on display. The renovations were carried out with minimal interruption to daily activities and visitors, and all work was completed in a short amount of time.
Lamborghini wanted the updated museum to tell the story of the brand's history, with the layout broken up into "chapters." Upon entering, visitors are greeted with the sound of Aventador and Huracan engines before witnessing the first Lamborghini, the 1963 350 GT, followed by the Miura. A rolling chassis display comes next, followed by innovations and newer models, which leads to an area showcasing Lamborghini concepts, the upcoming Urus SUV, and classic LM 002 SUV.
The museum is split into two main areas on the upper floor, the first of which shows off all Lamborghini models, while the other displays the automaker's history in motorsports. The motorsports area features models like the Diablo GTR, Gallardo, and Huracan, along with two Formula 1 cars that utilize the Lamborghini V-12 engine. Two virtual reality systems and Super Trofeo films give visitors the opportunity to experience the vehicles further.
The first floor is dedicated to the , and only the roadster is on display in celebration of its 50th anniversary. The rolling chassis is displayed next to the vehicle. Visitors finish the tour with an exhibition of the Lamborghini Centro Stile, a place where the design team is working on the future of the brand.
Check out the revamped Lamborghini museum in the photos above and below.