pbskids

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Lamborghini Renovates Museum for 50th Anniversary of Miura
Subscribe to the Free
Newsletter

Lamborghini Renovates Museum for 50th Anniversary of Miura

New layout and features offer more interaction with visitors

Megan Stewart
Jun 10, 2016

To celebrate 50 years of the , the automaker has renovated its museum at its headquarters in Sant'Agata Bolognese, near Bologna, Italy. The official inauguration was held in conjunction with the first stage of the Miura Tour, an owner's rally celebrating the car's 50th anniversary. The layout of the museum and its displays offer a completely new visitor exerpience with multimedia displays and activities.

"The inauguration of the new Museum on the same day as the Miura Tour sets off, sends out a clear signal on Lamborghini's commitment to honoring its history," said Lamborghini CEO Stefano Domenicali, in a release. "The Museum, which has been designed as an authentic experience for visitors, will be a key attraction for an ever-increasing number of arrivals around the world. The new layout provides a richer experience of the world of Lamborghini where our history, engines, design and technology come together in a journey from the brand's past to its future."

  |   Lamborghini Museum Renovation 2

The originally opened its doors back in 2001, and the new look with white floors and gray walls better shows off the vehicles on display. The renovations were carried out with minimal interruption to daily activities and visitors, and all work was completed in a short amount of time.

Lamborghini wanted the updated museum to tell the story of the brand's history, with the layout broken up into "chapters." Upon entering, visitors are greeted with the sound of Aventador and Huracan engines before witnessing the first Lamborghini, the 1963 350 GT, followed by the Miura. A rolling chassis display comes next, followed by innovations and newer models, which leads to an area showcasing Lamborghini concepts, the upcoming Urus SUV, and classic LM 002 SUV.

The museum is split into two main areas on the upper floor, the first of which shows off all Lamborghini models, while the other displays the automaker's history in motorsports. The motorsports area features models like the Diablo GTR, Gallardo, and Huracan, along with two Formula 1 cars that utilize the Lamborghini V-12 engine. Two virtual reality systems and Super Trofeo films give visitors the opportunity to experience the vehicles further.

The first floor is dedicated to the , and only the roadster is on display in celebration of its 50th anniversary. The rolling chassis is displayed next to the vehicle. Visitors finish the tour with an exhibition of the Lamborghini Centro Stile, a place where the design team is working on the future of the brand.

Check out the revamped Lamborghini museum in the photos above and below.

Source: Lamborghini

  |   Lamborghini Renovates Museum for 50th Anniversary of Miura
By Megan Stewart
71 Articles

BROWSE CARS BY MARKET

MORE FEATURES

A behind the scenes look at the entire Hot Wheels car design process
Andrew BeckfordMay 23, 2019
The JDM Issue!
Bob HernandezMay 20, 2019
In May of 2018, we picked up an AP1 for a video program called Week to Wicked. The premise of the production modifying the vehicle over a 5-day period, doing as much as we can without running out of time.
RodrezMay 17, 2019
The Honda Super Tuner Legends Series will be an exclusive live custom tuner component of the Hot Wheels Legends Tour and will be making stops all across the West
Hot WheelsMay 17, 2019
We're scouring the pages of Wheelwell in search of a build (or builds) to immortalize in the SS pages forever.
RodrezMay 16, 2019
Join Our FREE

Sign Up today for our FREE Newsletter and get the latest articles and news delivered right to your in-box.

Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
www.agroxy.com/prodat/otrubi-470/odesskaya-obl

www.surrogacycmc.com
TO TOP