European Car features

Aston Martin Lagonda Vision Concept Gives Glimpse at Lagonda’s Future

Two new all-electric Lagonda models coming by 2023

Collin WoodardMar 7, 2018

Back in 2014, used the Geneva Motor Show to . Its first car was , a hand-built ultra-luxury sedan with a carbon-fiber body and a 540-hp V-12. This year, Aston Martin brought out the much less conservative Vision Concept to show what future Lagondas may look like.

  |   Aston Martin Lagonda Vision Concept Gives Glimpse at Lagonda’s Future

Like a lot of concept cars, the Lagonda Vision Concept was designed with autonomous technology in mind, but it's meant to be more than a hypothetical transportation pod for future millionaires. Aston Martin says the Vision Concept previews the design language we'll see in the two new Lagonda models it plans to launch in the next few years. Two scale models debuted alongside the Vision Concept to show how its design language could be adapted to fit a coupe and SUV as the lineup expands.

The first production model to use the Vision Concept's design language will arrive in 2021, with a second model following two years later. From the sound of it, the first new Lagonda will be a sedan, while the second will either be an SUV or coupe. As popular as SUVs are these days, we're betting on the former.

  |   Aston Martin Lagonda Vision Concept Gives Glimpse at Lagonda’s Future

Features such as the retractable steering wheel, rotating front seats, and back-hinged rear doors probably won't make it to production, but the electric powertrain definitely will. Aston Martin says it wants Lagonda to be the first luxury brand to exclusively sell zero-emission vehicles, so it designed the Vision Concept around a set of electric motors. Using solid-state batteries that may or may not be commercially available by 2021, Aston Martin says it's targeting a 400-mile range. At that point, Lagonda owners could drive from Los Angeles to San Francisco on a single charge.

Without the need to accommodate an internal combustion engine, designers were able to make the Vision Concept smaller than a traditional executive sedan without sacrificing cabin space. Supposedly, there's room for four 6'5" passengers to stretch out in total comfort.

  |   Aston Martin Lagonda Vision Concept Gives Glimpse at Lagonda’s Future

"Lagonda has no need to occupy a huge amount of road space or make an ostentatious wealth statement," said Marek Reichman, Aston Martin's Chief Creative Officer, in a release. "It is like comparing Concorde to the first class cabin of a conventional airliner. By ditching traditional architecture like Parthenon grilles and massive frontal areas, and by using electrical power, Lagonda design can still be distinctive and luxurious without being grandiose. It offers its customers a thoroughly modern, emission-free form of super-luxurious mobility."

  |   Aston Martin Lagonda Vision Concept Gives Glimpse at Lagonda’s Future

As far as actual autonomous technology goes, it sounds like Aston Martin hasn't placed a high priority on bringing it to market. "For owners of true luxury cars, autonomy has existed for over a century, in a carbon-based form called a chauffeur," said Aston Martin CEO Andy Palmer. "We imagine most Lagonda customers will choose to be driven, but whether by a person or a computer will be up to them. And if they want to drive themselves, the car will ensure that is a delightful and memorable experience too. Lagonda will provide that choice."

Source: Aston Martin

  |   Aston Martin Lagonda Vision Concept Gives Glimpse at Lagonda’s Future
Photo Gallery
    Photo /
    By Collin Woodard
    85 Articles


    Related Articles

    540HP 2016 Aston Martin DB9 GT Unveiled

    The British automaker revealed the new 2016 Aston Martin DB9 GT at the Goodwood Festival of Speed in the U.K.

    Jaguar XE SV Project 8 Sets Laguna Seca Lap Record

    The Jaguar Project 8 lapped the legendary California race track in 1:37.54, almost a second quicker than the Cadillac CTS-V and two seconds quicker than the Giulia Quadrifoglio

    pbskids: The Game Out Now On PS4, Xbox One & PC-Steam

    pbskids: The Game, the racing game that brings back the days of classic arcade street racers is available now on PS4, Xbox One, and PC-Steam

    2019 Acura ILX First Look: Back From Refresh Number Two

    The Acura ILX is an automotive survivor, and it's back for 2019 to challenge the Audi A3 and Mercedes-Benz CLA.

    This is the McLaren 720S GT3 Race Car

    The McLaren 720S GT3 race car has been fully revealed, with more carbon fiber than the street version, a 6-speed sequential gearbox, and more

    7 Best Cars of the 2018 Japanese Automotive Invitational

    Every car at the inaugural Japanese Automotive Invitational was impressive, but these seven cars were especially impressive.

    1962 Ferrari 250 GTO Sets New Auction Record at $48.4 Million

    The record for most expensive car ever sold at auction has just been broken by yet another Ferrari 250 GTO, this time going for $48.4 million.